Mobile app development

10 min

10 min

Ashutosh Agarwal

Published on Mar 29, 2023

From Cold Calls to Contracts: 10 Proven Strategies for Closing More App Development Deals for your Agency

App development Agency
App development Agency

Learn the secrets of closing more deals in app development for your Agency

Tired of losing client leads? Clients not responding to your applications? Stuck on the payment negotiation with clients? These things are indeed a headache for sales teams who are working hard to get projects for their app development agency.

As an app development agency, getting new clients can be a challenge. From cold calling to contracts, there are many hurdles that sales teams have to navigate to close deals. Price negotiations, non-responsive clients, and competition from other agencies can make it difficult to win new business.

It's a tough, competitive market out there, and it's easy to feel like you're constantly fighting an uphill battle. But worry not plebs! With the right strategies and techniques, you can make the sales process smoother and more effective.

In this blog, we'll share ten proven strategies for closing more app development deals. Whether you're a seasoned sales pro or just starting out, these tips will help you generate more leads, win more business, and close more deals.

We'll start by discussing the importance of creating a strong brand identity and defining your ideal client. We'll also cover how to develop a robust lead generation strategy and tailor your approach to each prospect. And, of course, we'll dive into the nitty-gritty of how to close the deal.

We know that sales can be tough. But after reading this blog, you'll be armed with the knowledge and tools you need to succeed. We've distilled years of experience and expertise into these ten proven strategies, so you can be confident that you're learning from the best.

So, if you're tired of the pain of struggling to get new clients, of dealing with non-responsive prospects, and of losing out to the competition, then keep reading. By the end of this blog, you'll be well-equipped to take your app development agency to the next level.

  1. Creating a Strong brand identity of your app development agency

Creating a strong brand identity is critical for any app development agency that wants to win more business. Your brand identity is the way that you present yourself to the world - it's what sets you apart from your competitors and helps potential clients understand what makes you unique.

Start by defining your brand principles in order to develop a powerful brand identity. What are the core principles that guide your agency? What are the things that you care about most, and that you want your clients to know about you?

create brand for agency

Once you've defined your brand values, it's time to think about your visual identity. This includes your logo, color scheme, typography, and any other visual elements that you use to represent your agency. Every piece of marketing collateral you use, including your website and business cards, should maintain your visual character.

Another important aspect of your brand identity is your tone of voice. How do you want to engage with your clientele? Do you speak in a serious, business-like tone or a more informal, conversational one? From your website to your business cards, your visual identity should be in tune all through every marketing tool.

Finally, don't forget about your brand experience. This includes the way that clients interact with your agency, from their first contact with you to the end of their project. Make sure that you provide a consistent, high-quality experience that reflects your brand values and identity.

By creating a strong brand identity, you'll make it easier for potential clients to understand who you are and what you stand for. You'll also differentiate yourself from your competitors and create a lasting impression in the minds of your clients. So take the time to develop a strong brand identity - it's an investment that will pay off in the long run.

  1. Define your ideal clientele, what they want, and their pain points

One of the biggest goals as a BDE or salesperson is to determine the target audiences. A few key questions that they must ask themselves is who wants your app services, why they need it, for how long they need it, their budget range, and many more. Just like audience segmentation is crucial in marketing, it is equally crucial in sales, cuz you don’t wanna end up selling combs and hair products to baldies!😆

Defining your ideal client is a crucial step in developing a successful marketing strategy too for your app development agency. One effective way to understand your target audience is by developing buyer personas. Buyer personas are detailed descriptions of the different types of people who make up your ideal client base.

To develop accurate buyer personas, it's important to conduct thorough research on your target audience. This can include analyzing customer data, conducting surveys or interviews, and researching industry trends and market data. Once you have collected this information, you can begin to develop your buyer personas by identifying common themes and characteristics among your target audience.

buyer persona for agencies

Your buyer personas should include demographic information such as age, gender, and location, as well as details on their interests, motivations, and pain points. For example, you might have a buyer persona for a small business owner who is looking to develop a mobile app to improve their customer experience. This persona might include information on their goals, challenges, and budget constraints.

By developing detailed buyer personas, you can create more targeted marketing campaigns and sales strategies that are tailored to the specific needs and interests of your ideal client base. This can help you to attract more qualified leads and convert them into loyal customers.

It's important to regularly review and update your buyer personas as your business evolves and your target audience changes. This will ensure that your marketing and sales efforts remain relevant and effective in attracting and converting your ideal clients.

In summary, developing buyer personas is an essential part of understanding and defining your ideal client. By taking the time to understand your target audience, you can create more effective marketing and sales strategies that are tailored to their specific needs and preferences.

  1. Building a Strong Mobile App Portfolio, cuz Work Samples and Testimonials matter a lot!

A strong portfolio is an essential tool for any app development agency. It is your chance to showcase your best work, demonstrate your experience and expertise, and highlight your unique strengths and capabilities. A well-crafted portfolio can help to attract new clients, build trust with potential customers, and ultimately increase your business revenue.

To build a strong portfolio, it's important to carefully select and curate the projects that you showcase. You should choose projects that demonstrate your skills, expertise, and capabilities, and that are relevant to the type of work that you want to do in the future. For example, if you specialize in developing mobile apps for e-commerce businesses, you should include projects in your portfolio that demonstrate your experience in this area, otherwise converting leads is gonna be a heck of a challenge if a client needs an E-com app.

When selecting projects for your portfolio, make sure to include a variety of work that showcases your range and versatility. This can include projects of different sizes, complexity, and industries. It's also important to include case studies and testimonials from satisfied clients to demonstrate your ability to deliver results.

In addition to selecting the right projects, you should also ensure that your portfolio is visually appealing and easy to navigate. Use high-quality images, videos, and screenshots to showcase your work, and organize your portfolio in a way that is easy to navigate and understand.

Finally, it's important to regularly update your portfolio with new projects and client testimonials to keep it fresh and relevant. This can help to demonstrate your ongoing growth and development as an app development agency, and keep potential clients engaged and interested in your services.

In summary, building a strong portfolio is a critical part of establishing your app development agency's brand and reputation. By carefully selecting and curating your projects, showcasing your expertise and capabilities, and keeping your portfolio fresh and up-to-date, you can attract new clients and build a successful business.

  1. Market research in mobile app development industry | Another way to categorize clients based on requirements

Conducting thorough research is essential for any app development agency looking to close more deals. Before approaching prospects, it is essential to have a deep understanding of the market and competitive landscape. This knowledge can help you tailor your approach to the specific needs and pain points of your prospects, making you stand out from the competition.

Market research involves analyzing your target audience to understand their needs, interests, and behaviors. This information can help you develop a more effective marketing strategy, craft targeted messaging, and create content that resonates with your ideal clients. You can use various tools and methods to conduct market research, such as surveys, focus groups, and social listening.

Market research for app development

Competitive analysis involves researching your competitors to understand their strengths and weaknesses, identify gaps in the market, and find ways to differentiate yourself from them. You can analyze your competitors' websites, social media presence, marketing campaigns, and client reviews to gain valuable insights into their business strategy and tactics. By understanding your competitors' positioning and messaging, you can develop a unique value proposition that sets you apart from the competition.

Overall, conducting thorough research helps you to be more strategic in your approach and better equipped to handle objections and concerns from prospects. It demonstrates that you have a deep understanding of their needs and are committed to delivering high-quality solutions that meet their requirements. By taking the time to conduct research, you can increase your chances of closing more deals and growing your app development agency.

  1. Finding the right sales strategy for your Mobile App Development Agency

Developing a sales strategy is the backbone of any successful business. It's like building a blueprint for a skyscraper - without it, the structure can crumble. But with a well-developed sales strategy, your app development agency can soar to new heights! To do so, you need to start with identifying your key differentiators. What makes you unique? What sets you apart from the competition? Once you have that nailed down, you can develop a unique value proposition that resonates with your target audience.

Next, it's time to identify your target market. Who are you selling to? What are their pain points? How can your app development services solve their problems? By answering these questions, you'll be better equipped to tailor your sales approach to your prospects and improve your chances of success.

Another key element of your sales strategy should be your pricing model. It's important to strike a balance between competitive pricing and ensuring that you're charging enough to make a profit. Avoid undercharging for your services while also avoiding pricing yourself out of the market. Find a happy medium that benefits both you and your customers.

Finally, don't forget about the power of networking. Attend industry events, connect with potential clients on social media, and establish relationships with other businesses in your field. By building a strong network, you'll be better positioned to identify potential sales opportunities and make meaningful connections with others in your industry.

With a well-developed sales strategy, your app development agency will be better equipped to close more deals and achieve your business goals. So, take the time to build a strong foundation, identify your unique value proposition, and tailor your sales strategy based on that. Also, keep learning and optimize the sales methods with time and categorize what works and what does not!

  1. Power of Networking | A hidden ace for Mobile App Development Agencies

When it comes to closing more deals for your app development agency, leveraging your network can be a powerful tool. Your network can include past clients, partners, and colleagues, all of whom can provide valuable insights, referrals, and new business opportunities.

But it's not just about reaching out to your existing network. You can also expand your network by attending industry events, joining relevant groups and communities, and engaging with prospects and influencers on social media.

Networking is more than just exchanging business cards and chit-chatting. It's about building relationships and establishing trust. By being authentic, adding value, and demonstrating your expertise, you can position yourself as a trusted advisor and increase your chances of closing more deals.

So, don't be afraid to tap into your network and use it to your advantage. You are never sure where your next ideal opportunity might appear!

  1. Lead Generation Strategy for your Agency, finding the one that best suits you!

Developing a robust lead generation strategy is critical to the success of your app development agency. The first step is to clearly define your target audience and develop a deep understanding of their needs, pain points, and preferences. This will help you identify the most effective marketing channels to reach them.

One effective tactic is inbound marketing, which involves creating high-quality content that speaks to the needs of your target audience. This content can include blog posts, eBooks, webinars, and other types of valuable resources that provide useful information and establish your agency as an authority in the industry.

Another effective tactic is outbound marketing, which involves reaching out to potential clients through targeted advertising, email marketing, and other outreach methods. This can help you reach a wider audience and generate leads that are more likely to convert into clients.

Social media advertising is another powerful tool for lead generation, as it allows you to target specific audiences with highly relevant ads. By using social media platforms such as Facebook, LinkedIn, and Twitter, you can reach potential clients who are interested in your services and are more likely to engage with your brand.

Finally, content marketing is a powerful way to generate leads by creating valuable content that educates and informs your target audience. This can include blog posts, eBooks, whitepapers, and other types of content that establish your agency as a thought leader and position you as a trusted resource for your target audience.

By using a mix of inbound and outbound marketing tactics, you can generate a steady stream of leads for your app development agency and build a robust sales funnel that consistently generates new business opportunities.

  1. Offer customized app services based on clientele needs!

Imagine you're on a first date, trying to impress your crush. Would you use the same pick-up line for every person you meet? Absolutely not! The same goes for approaching prospects for your app development agency. Each client is unique, with their own set of challenges and pain points. So, it's essential to tailor your approach to each one of them.

Before reaching out, do some research and understand the prospect's needs, preferences, and goals. What industry are they in, and what kind of apps do they need? What difficulties do they face, and how can you assist in overcoming them? Once you have this information, use it to craft a personalized pitch that speaks directly to their needs.

You could start by addressing their specific challenges and pain points, and how your app development services can help solve them. You could also showcase your previous work in a similar industry and how it has benefited your past clients. Additionally, don't forget to highlight your unique strengths and capabilities that make you stand out from your competitors.

Remember, your prospects are not just another name on your sales sheet. They are real people with real problems, and they want to feel heard and understood. So, take the time to understand their unique situation and tailor your approach to each one of them. This personal touch could be the difference between closing a deal and losing a potential client.

  1. Cold Targeting Leads | An essential weapon to master in sales strategy

Mastering the art of cold calling can seem daunting, but with the right approach, it can be a powerful tool for generating new leads. To start, develop a script that is clear, concise, and engaging. Practice your pitch until it becomes second nature, so you can focus on building a connection with your prospect. Remember to keep the conversation focused on their needs and pain points, and show them how your app development services can solve their problems.

One key to success in cold calling is to be prepared for objections and questions. Anticipate common objections and develop responses that address them in a positive and effective manner. Listen actively to your prospect's concerns, and use your knowledge of your product and industry to provide informed answers. By doing so, you can build trust with your prospect and demonstrate your expertise in the app development field.

Another important aspect of successful cold calling is timing. Choose a time when your prospect is most likely to be available and receptive, and be respectful of their time. Remember, cold calling is about building relationships, not just making a sale. Take the time to understand your prospect's needs and interests, and be prepared to follow up with them in a personalized and meaningful way.

Overall, mastering the art of cold calling requires a combination of practice, preparation, and persistence. By developing a strong script, anticipating objections, and focusing on building relationships, you can successfully generate new leads and close more deals for your app development agency.

  1. Let’s Close the Deal! Get ready to pop a Champagne

Closing the deal is the ultimate goal of any sales strategy, and it requires a combination of skill, technique, and finesse. One powerful technique is the "alternative choice close," where you present the prospect with two options, both of which lead to a sale. For example, you could ask, "Would you prefer to move forward with our app development services on a monthly retainer basis, or on a per-project basis?" This technique gives the prospect a sense of control and empowers them to make a decision.

closing deals

Another effective technique is the "summary close," where you summarize the key benefits and features of your app development services and ask for the sale. For example, you could say, "So, to summarize, our app development services will provide you with a user-friendly, scalable solution that meets your specific business needs. Are you ready to move forward?"

It's also important to stay confident and focused during the negotiation process. Be prepared to handle objections and answer any questions the prospect may have. Understand that negotiations are a give-and-take process, and be willing to make compromises if necessary.

In addition, make sure you have a clear understanding of the next steps in the sales process and follow up promptly with any necessary paperwork or documentation. This helps keep the momentum going and reinforces your professionalism and reliability.

Closing the deal can be the most challenging part of the sales process, but with the right techniques and mindset, you can increase your chances of success and take your app development agency to the next level.

Summarizing your sales strategy at the end of the day!

In conclusion, closing more deals for your app development agency requires a combination of skills, techniques, and strategies. Be patient and keep in mind that there is no one-size-fits-all approach to closing more deals. Every agency is unique, and what works for one may not work for another. It's important to experiment, track your results, and adjust your approach as needed.

Remember, closing more deals is not just about making more sales, it's about building long-lasting relationships with your clients. By focusing on delivering high-quality services and exceeding your clients' expectations, you can turn them into loyal customers who will refer you to their friends and colleagues.

So don't be afraid to put in the work, try new things, and continuously improve your sales approach. With persistence and a willingness to learn, you can close more deals and grow your app development agency.

Blup wishes you all the best in scoring more deals in app development. In case you didn’t know, you can try a mobile app builder to speed up development for your agency. You can try top no code app builders and use the one that works best for you.

See ya later,

Happy hunting!